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About Us

GOAT Agency: The Pinnacle of Combat Sports and Entertainment

For three decades, GOAT Agency has been at the forefront of the combat sports industry, shaping the careers of elite fighters, revolutionizing event promotions, and redefining sports entertainment. With a deep-rooted legacy in MMA, boxing, kickboxing, and professional wrestling, we have built a global reputation for excellence, innovation, and strategic partnerships.

Our expertise spans talent management, brand development, media distribution, sponsorship negotiation, and event production, ensuring that every athlete and organization we work with reaches new heights. From securing high-profile endorsements to orchestrating world-class fight nights, GOAT Agency is the trusted name in combat sports and entertainment.

Driven by passion, precision, and an unwavering commitment to success, GOAT Agency continues to elevate the industry, making champions inside and outside the ring.

Our services


Management: Experience Counts

With over 30 years of experience in the fight business, GOAT Agency has mastered the art of athlete management, guiding some of the sport’s most iconic figures to global success. Our team of expert managers has worked with legendary fighters such as Jérôme Le Banner and Peter Aerts, ensuring their careers were strategically positioned for maximum impact on the world stage.

From contract negotiations to brand development, sponsorship acquisition to career planning, we provide comprehensive management that empowers athletes to focus on their craft while we handle the business. Whether emerging talent or seasoned champions, our proven expertise and industry connections position our clients at the pinnacle of combat sports, securing their legacy in the world’s highest arenas.

Premier Event Organization: Expertise at Every Level

Whether you are a seasoned promoter or just starting out, GOAT Agency provides expert guidance to ensure your event reaches its full potential. With decades of experience in combat sports promotions, our team has successfully orchestrated world-class fight nights, pay-per-view spectacles, and live entertainment productions.
From venue selection and matchmaking to sponsorship acquisition and media strategy, we offer comprehensive support tailored to your needs. Every step of the promotion process is meticulously handled, ensuring a seamless experience that captivates audiences and maximizes impact.

Expert Publishing: GOAT Agency’s Commitment to Quality Literature


GOAT Agency extends its expertise beyond combat sports by delivering high-quality publishing services, ensuring that industry insights, fighter biographies, and sports analysis are presented with professionalism and precision. Whether crafting in-depth retrospectives on legendary fighters, curating instructional guides, or producing engaging narratives about the fight business, our publishing team maintains the highest standards of editorial excellence. From concept development to distribution, GOAT Agency handles every aspect of publishing with the same dedication and strategic approach that defines our brand, ensuring compelling content reaches the right audiences worldwide.

Global Broadcasting Expansion: Maximizing Reach & Impact

GOAT Agency specializes in securing and expanding broadcasting rights on a worldwide scale, ensuring combat sports events reach the widest possible audience. With established partnerships across Japan, Europe, and the United States, our team expertly navigates broadcast licensing deals, distribution channels, and content syndication.
Through strategic negotiations and industry expertise, we connect fight promotions with leading media networks, digital platforms, and pay-per-view distributors. Whether expanding into new markets or optimizing existing media partnerships, GOAT Agency delivers tailored solutions that elevate visibility and revenue potential for our clients.

Comprehensive Fight Business Consultation: Expertise You Can Trust

GOAT Agency offers unparalleled consultancy services tailored to every facet of the fight business. Whether you’re seeking guidance on fighter management, matchmaking strategies, event planning, or sponsorship acquisition, our industry-leading experts provide the insights and solutions necessary for success.
With decades of experience working alongside top-tier athletes, promoters, and media executives, we leverage deep industry knowledge to help you navigate challenges, optimize operations, and elevate your business to the highest level. No matter the complexity, GOAT Agency delivers proven expertise and actionable strategies to meet your specific needs.

Strategic Sponsorship Acquisition: Elevating Fighters & Promoters

GOAT Agency excels in securing high-value sponsorships for both fighters and event promoters, connecting talent with the brands that shape the fight industry. With deep-rooted expertise in combat sports marketing, our team leverages industry insights and powerful partnerships to maximize visibility and financial opportunities.

From securing lucrative endorsements to crafting compelling brand collaborations, we ensure that every athlete and promoter we work with gains the recognition and support they deserve. Through strategic positioning and tailored sponsorship deals, GOAT Agency transforms talent into marketable assets, unlocking new revenue streams and long-term brand partnerships.

“GOAT agency team is definitly the best in the buisiness ”

Jerome Le Banner
K-1 legend

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